Every customer,
personally attended to.
NitiGrow is the WhatsApp-first business platform built for small shops, studios, and brands across India. Inbox, broadcasts, AI — one warm place.
Everything an Indian SMB needs to sell, serve, and scale on WhatsApp.
No bolt-on tools. No "AI" buzzwords. Three jobs, done end-to-end.
Turn chats into orders.
Broadcast offers, send catalog cards, close payment links — all without leaving WhatsApp.
- Broadcasts: segments, scheduling, throttling, A/B
- Click-to-WhatsApp ad attribution (CTWA)
- Catalog cards + in-chat checkout
- UPI · Razorpay · Stripe payment links
- Abandoned-cart auto-recovery
- Drip + birthday + festival automation
Reply fast, with care.
Shared multi-agent inbox across WhatsApp, Instagram, and email — with AI on tap.
- Unified inbox: WhatsApp + Instagram + Email
- AI reply suggestions in Hindi · English · Hinglish
- Saved replies (/shortcuts) + canned templates
- Internal notes, mentions, ticket assignment
- Voice-note transcription + thread summaries
- Sentiment alerts + 24h window warnings
Automate, then measure.
No-code chatbots, knowledge-base RAG, lead qualifier — plus dashboards that tell the truth.
- Visual chatbot flow builder (no code)
- AI knowledge base from your PDFs · websites
- AI lead qualifier · books appointments solo
- SLA routing + queue dashboard
- Cohort retention · CSAT · agent leaderboard
- Full audit log · DPDP-Act compliant
Every Meta capability — covered, not bolted on.
From OTP verification to in-chat checkout, NitiGrow speaks the entire WhatsApp Cloud API — so you never outgrow it or stitch together three tools.
Messaging & shared inbox
Every WhatsApp message type, in one real-time multi-agent inbox.
- Text, image, video, audio & documents
- Interactive buttons & list menus
- Reactions, stickers & location
- Live 24-hour window countdown + guard
WhatsApp OTP & verification
Send one-time passcodes over WhatsApp — higher delivery and lower cost than SMS.
- Copy-code, one-tap autofill & zero-tap
- Hashed codes, auto-expiry & attempt limits
- Authentication-category templates
- Drop-in verify API for your own app
Templates & broadcasts
Marketing, utility & authentication templates with approval built in.
- Template builder + live Meta approval sync
- Segments, scheduling & throttling
- A/B testing on copy and timing
- Quality-rating & tier auto-monitoring
WhatsApp Flows
Native in-chat forms — no app-switch, no drop-off.
- Drag-and-drop Flow builder
- Sign-up, appointment & survey forms
- AI lead qualifier that books for you
- Responses land straight in your CRM
Commerce & WhatsApp Pay
Catalog → cart → checkout → paid, entirely inside the chat.
- Catalog sync + single/multi-product cards
- WhatsApp Pay India — UPI & Razorpay
- Abandoned-cart auto-recovery
- GST invoices + order-status updates
Ads, attribution & onboarding
Close the loop from ad click to conversion — and go live in minutes.
- Click-to-WhatsApp ad attribution (CTWA)
- Conversions API for true ROAS
- 5-minute Embedded Signup
- Link existing WABA · migrate from Wati / AiSensy
Transparent per-message pricing (post-July-2025 model) shown before every send — utility free inside the window, marketing & authentication priced per delivery. No conversation-fee surprises.
Your shop, inside WhatsApp.
Catalog sync from Shopify, WooCommerce, or Tally. Cards open in-chat. Customers tap to buy. Payment links auto-generate. Abandoned carts get a friendly nudge.
Fluent in how India sells.
Plays nice with your stack.
Razorpay, WhatsApp, WooCommerce, Shopify, Zapier & Freshdesk are live — more rolling out.
SDKs, APIs, and apps for the way you build.
Drop NitiGrow into your existing site or app. Or use our native mobile apps to run things from your phone.
Embed NitiGrow anywhere.
JavaScript widget for your website. Native SDKs for Android and iOS apps. REST API for everything else. White-label option for agencies and resellers.
Run your shop from your phone.
Native iOS and Android apps for owners and agents. Push notifications, offline draft replies, biometric login. Free with every plan.
Whatever you sell, NitiGrow already knows your playbook.
Pre-built templates, automations, and benchmarks for 8 industries. Plug in your data and you're sending campaigns the same day.
Boutique & Fashion
Photo broadcasts, festival lookbooks, lehenga rental flows, payment links in chat.
Real Estate
Site-visit reminders, brochure delivery, AI lead qualifier that books visits 24×7.
Clinics & Wellness
Appointment reminders, prescription pickups, post-visit feedback automation.
Coaching & Edtech
Class reminders, fee due nudges, doubt-clearing chatbot, batch broadcasts.
Restaurants & Cafés
Today's menu broadcast, reservation flows, loyalty stamp cards, festival specials.
D2C & eCommerce
Shopify catalog sync, abandoned-cart auto-nudge, order-status updates, CTWA ads.
Services & Repairs
Service slot booking, technician ETA, payment on completion, CSAT auto-ask.
Jewellery & High-touch
Catalog cards with EMI options, VIP segments, festival pre-bookings, white-glove DM.
Figures are illustrative potential outcomes based on industry benchmarks — not guarantees. Your results depend on your audience, offers, and how you use the platform.
Live in under 10 minutes.
No engineer needed. Most owners are sending their first broadcast by lunch.
Sign up free
Email + phone. No credit card. 14-day trial of everything.
Connect WhatsApp
Meta embedded sign-up handles approval. Already on another BSP? Link your existing WABA in one paste.
Import customers
CSV, Shopify, Tally, Excel — or sync from your existing CRM. Phone validation runs automatically.
Send · reply · grow
Broadcast your first campaign. Replies land in your shared inbox. AI suggests responses while you sleep.
Honest pricing, in rupees.
No surprise bills. WhatsApp conversation costs are passed through transparently — we don't mark them up.
- 1 user, 2,000 contacts
- 5,000 messages / month
- WhatsApp + Email inbox
- 10 message templates
- Basic AI reply suggestions
- Email support
- 3 users, 10,000 contacts
- 25,000 messages / month
- WhatsApp + Instagram + Email
- Unlimited templates + flows
- AI: replies · sentiment · summary
- Catalog + payment links
- Priority WhatsApp support
- 10 users, unlimited contacts
- 1,00,000 messages / month
- All channels + custom integrations
- SLA-routed inbox + queues
- Advanced AI + custom workflows
- Dedicated account manager
- DPDP compliance + audit logs
Three ways to start with NitiGrow.
Pick whichever fits. Free trial for self-starters. A call for serious buyers. WhatsApp for "I just have one quick question."
Start free
14-day full-feature trial. No credit card. Live on WhatsApp in 10 minutes. Most owners send their first broadcast before lunch.
Create my account →Book a demo
30-min walkthrough with a real human (no SDR scripts). We'll set up WhatsApp, import your contacts, and send a test broadcast on the call.
Book my slot →Chat on WhatsApp
Have a quick question? Drop us a message on WhatsApp — real person, replies within an hour during India business hours.
Open WhatsApp →We're actually here. Send us a note.
Sales, support, partnerships, press, security — all replies handled by humans on the NitiGrow team. Typical reply time: under 60 minutes during business hours.
Everything you'd ask before signing up.
Click any question. If yours isn't here, email us — real human, replies within an hour.
How long does setup take?
What are WhatsApp conversation costs?
Can I migrate from Wati / AiSensy / Interakt?
Who owns my customer data?
What if I want to cancel?
Is there a free trial? Credit card needed?
Do you offer onboarding help?
Can multiple users share one account?
What about Hindi / regional languages?
Is my data secure?
Start growing on WhatsApp today.
14 days free. No credit card. Cancel anytime. Most owners send their first campaign before lunch.