Made for Indian businesses

Every customer,
personally attended to.

NitiGrow is the WhatsApp-first business platform powering 12,400+ small shops, studios, and brands across India. Inbox, broadcasts, AI — one warm place.

Start free trial See what's inside
★★★★★ 4.8 / 5 from 1,200+ businesses No credit card · 14 day trial
8 broadcasts delivered
97% delivery · 2 min ago
AI suggested 3 replies
Hindi · English · Hinglish
RK
Raj Kumar
online · last seen now
Bhaiya, kya aapke yahaan abhi tak Pongal offer chal raha hai?
10:42 AM
Haan ji Raj! 20% off on all sarees till Sunday. Aap kis colour mein interested hain?
10:43 AM ✓✓
Maroon ya bottle green dikhao
10:45 AM
Sending you 4 options now 📸 All under ₹4,500. Reply STAR for the one you like.
10:45 AM ✓✓
Pehle wala ⭐ — ye kitne ka hai?
10:48 AM
Niti suggests: "₹4,299 — pickup or delivery?"
Trusted by businesses across India
Riya Fashions Krishna Electronics HealthPlus Clinic Patel Real Estate TechBridge Spice Route Café
12,400+
Businesses growing on NitiGrow
2.1cr
Messages delivered every month
4.2min
Average response time
₹18cr
Sales driven for our customers monthly
Three jobs, one platform

Everything an Indian SMB needs to sell, serve, and scale on WhatsApp.

No bolt-on tools. No "AI" buzzwords. Three jobs, done end-to-end.

Sell

Turn chats into orders.

Broadcast offers, send catalog cards, close payment links — all without leaving WhatsApp.

  • Broadcasts: segments, scheduling, throttling, A/B
  • Click-to-WhatsApp ad attribution (CTWA)
  • Catalog cards + in-chat checkout
  • UPI · Razorpay · Stripe payment links
  • Abandoned-cart auto-recovery
  • Drip + birthday + festival automation
Serve

Reply fast, with care.

Shared multi-agent inbox across WhatsApp, Instagram, and email — with AI on tap.

  • Unified inbox: WhatsApp + Instagram + Email
  • AI reply suggestions in Hindi · English · Hinglish
  • Saved replies (/shortcuts) + canned templates
  • Internal notes, mentions, ticket assignment
  • Voice-note transcription + thread summaries
  • Sentiment alerts + 24h window warnings
Scale

Automate, then measure.

No-code chatbots, knowledge-base RAG, lead qualifier — plus dashboards that tell the truth.

  • Visual chatbot flow builder (no code)
  • AI knowledge base from your PDFs · websites
  • AI lead qualifier · books appointments solo
  • SLA routing + queue dashboard
  • Cohort retention · CSAT · agent leaderboard
  • Full audit log · DPDP-Act compliant
Commerce

Your shop, inside WhatsApp.

Catalog sync from Shopify, WooCommerce, or Tally. Cards open in-chat. Customers tap to buy. Payment links auto-generate. Abandoned carts get a friendly nudge.

🛒
Catalog in chat
Single product or multi-card carousel
🔁
Cart recovery
Auto-nudge after 30 min · 24h · 3d
📋
WhatsApp Flows
Native multi-step forms in chat
📊
CTWA attribution
Track ads → chat → sale
Banarasi silk · Maroon
SKU · BSR-2078
₹4,299 ₹5,499 ● 7 in stock
View details Buy now
Built in India · For India

Fluent in how India sells.

🛡 DPDP Act
Consent logs, right-to-erasure, opt-out keywords — built in.
💳 UPI · Razorpay
UPI, cards, NEFT, EMI — pay-in-chat the way India pays.
🧾 GSTIN invoicing
Auto-generated GST-compliant invoices per tenant.
📵 DND scrubbed
Numbers checked against TRAI DND before every send.
🪔 Festival calendar
Diwali, Holi, Pongal, Eid — auto-schedule the right wish.
हि हिन्दी UI
Full Devanagari interface. More Indic languages rolling out.

Plays nice with your stack.

One-click sync with the tools Indian SMBs already use.

S Shopify W WooCommerce R Razorpay Z Zoho CRM Z Zapier G Google Sheets T Tally M Meta Ads F FreshDesk I Instagram
For builders

SDKs, APIs, and apps for the way you build.

Drop NitiGrow into your existing site or app. Or use our native mobile apps to run things from your phone.

SDK + API

Embed NitiGrow anywhere.

JavaScript widget for your website. Native SDKs for Android and iOS apps. REST API for everything else. White-label option for agencies and resellers.

JS Web widget KT Android SDK SW iOS SDK API REST + Webhooks /docs OpenAPI + Postman WL White-label
Mobile apps

Run your shop from your phone.

Native iOS and Android apps for owners and agents. Push notifications, offline draft replies, biometric login. Free with every plan.

iOS SwiftUI · 15+ Android Kotlin · 24+ Push APNs + FCM Offline Drafts + sync Bio Face ID / Fingerprint
Made for your shop

Whatever you sell, NitiGrow already knows your playbook.

Pre-built templates, automations, and benchmarks for 8 industries. Plug in your data and you're sending campaigns the same day.

👗

Boutique & Fashion

avg 3× orders / quarter

Photo broadcasts, festival lookbooks, lehenga rental flows, payment links in chat.

🏠

Real Estate

avg 42% faster lead response

Site-visit reminders, brochure delivery, AI lead qualifier that books visits 24×7.

🏥

Clinics & Wellness

avg 68% no-show reduction

Appointment reminders, prescription pickups, post-visit feedback automation.

📚

Coaching & Edtech

avg 2.4× trial → enrolment

Class reminders, fee due nudges, doubt-clearing chatbot, batch broadcasts.

🍱

Restaurants & Cafés

avg 28% repeat-order lift

Today's menu broadcast, reservation flows, loyalty stamp cards, festival specials.

🛒

D2C & eCommerce

avg 19% cart recovery

Shopify catalog sync, abandoned-cart auto-nudge, order-status updates, CTWA ads.

🔧

Services & Repairs

avg 3.1× review collection

Service slot booking, technician ETA, payment on completion, CSAT auto-ask.

💍

Jewellery & High-touch

avg ₹1.8L AOV

Catalog cards with EMI options, VIP segments, festival pre-bookings, white-glove DM.

How it works

Live in under 10 minutes.

No engineer needed. Most owners are sending their first broadcast by lunch.

Sign up free

Email + phone. No credit card. 14-day trial of everything.

Connect WhatsApp

Meta embedded sign-up handles approval. Already on another BSP? Link your existing WABA in one paste.

Import customers

CSV, Shopify, Tally, Excel — or sync from your existing CRM. Phone validation runs automatically.

Send · reply · grow

Broadcast your first campaign. Replies land in your shared inbox. AI suggests responses while you sleep.

In their own words

From walk-ins to a waitlist.

Real shop-owners, real WhatsApp replies. Hindi, English, Marathi — the way India actually talks to customers.

"Orders tripled in 3 months. My husband handles broadcasts, I handle inbox — lagta hi nahi tab shop chalate the. Yeh app hamare liye hi banaya gaya hai."

MP
Meera Patel
Sundari Boutique · Ahmedabad

"First WhatsApp tool that didn't make me feel stupid. Templates approved in a day, AI replies sound like me. Setup took 8 minutes."

RK
Raj Kumar
Krishna Electronics · Jaipur

"Diwali campaign reached 8,400 customers in 14 minutes. CRM aur WhatsApp dono ek jagah — yehi chahiye tha humein."

AB
Anand Bhat
Spice Route Café · Goa
Pricing

Honest pricing, in rupees.

No surprise bills. WhatsApp conversation costs are passed through transparently — we don't mark them up.

Starter
Single owner, single channel
₹ 1,499 / month
billed annually · ₹14,388 / year
  • 1 user, 2,000 contacts
  • 5,000 messages / month
  • WhatsApp + Email inbox
  • 10 message templates
  • Basic AI reply suggestions
  • Email support
Start 14-day free trial
Growth
Small team, multi-channel
₹ 4,999 / month
billed annually · ₹47,988 / year
  • 3 users, 10,000 contacts
  • 25,000 messages / month
  • WhatsApp + Instagram + Email
  • Unlimited templates + flows
  • AI: replies · sentiment · summary
  • Catalog + payment links
  • Priority WhatsApp support
Start trial · upgrade with Razorpay
Scale
Multi-store, bulk volume
₹ 14,999 / month
billed annually · ₹1,43,988 / year
  • 10 users, unlimited contacts
  • 1,00,000 messages / month
  • All channels + custom integrations
  • SLA-routed inbox + queues
  • Advanced AI + custom workflows
  • Dedicated account manager
  • SOC 2 + DPDP compliance
Talk to sales
Trusted partners & compliance
✓ Meta Tech PartnerOfficial BSP integration ✓ Razorpay VerifiedTrusted payment partner ✓ DPDP Act compliantIndia data law ready ✓ ISO 27001 in progressAudit completing Q3 2026 ✓ SOC 2 Type I plannedTargeting H2 2026 ✓ Made in IndiaARDYM Pvt Ltd · India
Get started

Three ways to start with NitiGrow.

Pick whichever fits. Free trial for self-starters. A call for serious buyers. WhatsApp for "I just have one quick question."

🚀

Start free

14-day full-feature trial. No credit card. Live on WhatsApp in 10 minutes. Most owners send their first broadcast before lunch.

· No credit card · 14 days free · Cancel anytime
Create my account →
📅

Book a demo

30-min walkthrough with a real human (no SDR scripts). We'll set up WhatsApp, import your contacts, and send a test broadcast on the call.

· 30 minutes · English / हिन्दी · No commitment
Book my slot →
💬

Chat on WhatsApp

Have a quick question? Drop us a message on WhatsApp — real person, replies within an hour during India business hours.

· 9 AM – 9 PM IST · Mon – Sat · Real person
Open WhatsApp →
Get in touch

We're actually here. Send us a note.

Sales, support, partnerships, press, security — all replies handled by humans on the NitiGrow team. Typical reply time: under 60 minutes during business hours.

Send us a message

We'll get back to you on your preferred channel within one business hour.

By sending, you agree to our terms and privacy policy.
WhatsApp · fastest
+91 85768 39351
Live now · replies in minutes
Call us
+91 85768 39351
Mon – Sat · 9 AM – 9 PM IST
Email
contact@nitigrow.in
sales · partnerships · press · security · <1 hr typical reply
Office
Mumbai, Maharashtra, India
Visits by appointment. We'll share the exact address when we set up the meeting.
Common questions

Everything you'd ask before signing up.

Click any question. If yours isn't here, email us — real human, replies within an hour.

How long does setup take?
Most owners are sending their first broadcast within 30 minutes. If you have a WhatsApp Business number, our embedded sign-up connects it automatically through Meta. If you're already on another BSP (Wati, AiSensy, Interakt, DoubleTick), our migration tool moves your account, templates, and contact list — usually within 24 hours, often free.
What are WhatsApp conversation costs?
Meta charges per conversation (not per message). India pricing as of 2026: Marketing ~₹0.88, Utility/Auth ~₹0.125, Service free for 24h after a customer message. We pass these through at cost — zero markup. Click-to-WhatsApp ad conversations are free for the first 72h.
Can I migrate from Wati / AiSensy / Interakt?
Yes. Our migration team handles WABA transfer, template re-approval (we keep the original copy), contact import (CSV or direct DB), and webhook re-pointing. Free on Growth and Scale. Typical migration: 1-2 business days with zero downtime.
Who owns my customer data?
You do. Always. Full data export available in one click (JSON or CSV). Account deletion permanently wipes all your data within 30 days per DPDP Act §15. We never sell, share, or train AI models on your customer messages.
What if I want to cancel?
Cancel anytime — no calls, no "retention specialists." Monthly plans stop at the end of the current period. Annual plans get a pro-rated refund for unused months. Trial accounts simply expire after 14 days with zero charge.
Is there a free trial? Credit card needed?
14 days free of everything, no credit card. You get the full Growth plan during trial — including AI, broadcasts, and integrations — so you can actually evaluate. Switch to a paid plan or just let it expire.
Do you offer onboarding help?
Growth and Scale plans include free guided onboarding — a 30-min call with our team to set up your WhatsApp, import contacts, and send your first broadcast. Scale plan customers get a dedicated account manager for the first 90 days.
Can multiple users share one account?
Yes. Starter is 1 user, Growth is 3, Scale is 10, Enterprise is unlimited. Each user gets their own login, role (Owner / Manager / Sales Agent / Support Agent / Viewer), and inbox view. Internal notes, mentions, and ticket assignment work out of the box.
What about Hindi / regional languages?
Full Devanagari (हिन्दी) interface available now. AI reply suggestions auto-detect Hindi, English, and Hinglish and respond in the customer's language. More Indic languages (Marathi, Tamil, Bengali, Gujarati, Punjabi) rolling out through 2026.
Is my data secure?
WhatsApp access tokens are AES-256-GCM encrypted at rest. All API traffic is TLS 1.3. JWT sessions expire in 15 min with rotating refresh tokens. Admin accounts require 2FA. We log every admin action to an immutable audit trail. DPDP Act compliant. ISO 27001 audit completing Q3 2026, SOC 2 Type I targeted H2 2026.

Start growing on WhatsApp today.

14 days free. No credit card. Cancel anytime. Most owners send their first campaign before lunch.

Start free trial Talk to us
🇮🇳 Built in India 🛡 DPDP Act compliant 📞 contact@nitigrow.in
Chat with us on WhatsApp