Wati vs AiSensy vs Interakt vs NitiGrow — Which WhatsApp CRM is Best for Indian SMBs?
TL;DR: NitiGrow is the best overall pick for Indian SMBs — Hindi UI, AI in Indian languages, in-chat payments, and DPDP compliance at ₹1,499/mo. AiSensy is cheapest for basic broadcasts. Wati has the largest ecosystem. Interakt is best for Shopify-only stores that only need order notifications.
The 4 contenders
India's WhatsApp CRM market has four major players. Here's a quick snapshot:
- Wati — Hong Kong-based, global player. The incumbent with the largest user base. Strong API ecosystem.
- AiSensy — India-based. Pioneered affordable WhatsApp marketing in India. Budget-friendly entry plan.
- Interakt — Backed by Haptik/Jio. Popular with Shopify merchants and D2C brands.
- NitiGrow — India-native. Built from scratch for Indian SMBs with Hindi UI, AI, and commerce.
Feature comparison table
| Feature | NitiGrow | Wati | AiSensy | Interakt |
|---|---|---|---|---|
| Starting price | ₹1,499/mo | ₹2,499/mo | ₹999/mo | ₹999/mo |
| Free trial | 14 days, no card | 7 days | 14 days | 14 days |
| Hindi UI | ✓ Full | ✗ | Partial | ✗ |
| AI reply suggestions | ✓ Hindi + En + Hinglish | English only | ✗ | ✗ |
| AI sentiment detection | ✓ | ✗ | ✗ | ✗ |
| Multi-channel inbox | WA + IG + Email | WA only | WA only | WA only |
| Broadcast | ✓ | ✓ | ✓ | ✓ |
| Chatbot builder | ✓ Visual | ✓ | ✓ Basic | ✓ |
| Catalog in chat | ✓ Single + carousel | Basic | Basic | ✓ |
| In-chat payments | ✓ UPI + Razorpay | ✗ | ✗ | ✗ |
| CTWA ad tracking | ✓ End-to-end | Basic | Basic | Basic |
| WhatsApp Flows | ✓ | ✗ | ✗ | ✗ |
| Shopify | ✓ | ✓ | ✓ | ✓ Deep |
| WooCommerce | ✓ | ✓ | ✗ | ✗ |
| DPDP compliance | ✓ Built-in | ✗ | ✗ | ✗ |
| GSTIN invoicing | ✓ | ✗ | ✗ | ✗ |
| DND scrubbing | ✓ | ✗ | ✗ | ✗ |
| Data hosting | India | Singapore | India | India |
| API / Webhooks | ✓ | ✓ | ✓ | ✓ |
Which platform is best for your business type?
🏪 Retail / Service SMB (salon, restaurant, coaching centre)
You need broadcasts for offers, a chatbot for bookings, and AI to handle Hindi customer queries. You don't need complex integrations.
→ Best pick: NitiGrow (Hindi AI + broadcasts + booking flows)
🛒 D2C / E-commerce (Shopify or WooCommerce)
You need catalog sync, cart recovery, order notifications, and in-chat payments. CTWA ad tracking is a bonus for performance marketing.
→ Best pick: NitiGrow (in-chat payments + CTWA tracking + Shopify/WooCommerce)
Runner-up: Interakt if you only need basic Shopify order notifications
📢 Marketing Agency
You manage WhatsApp for multiple clients and need API-first architecture, white-label options, and robust automations.
→ Best pick: Wati (largest API ecosystem + global reach)
Runner-up: NitiGrow if your clients are Indian and need Hindi/regional language support
💰 Budget-first solo operator
You're a one-person business sending weekly broadcasts to 500 contacts. You need the cheapest option that works.
→ Best pick: AiSensy (₹999/mo entry tier)
Consider: NitiGrow (₹1,499/mo) if you want AI and Hindi support — ₹500/mo more but significantly more features
The India advantage: why it matters where your CRM is built
All four platforms connect to the same WhatsApp Cloud API. The difference is in the India-specific layer on top:
- DPDP Act compliance — India's data protection law requires specific consent flows and data deletion capabilities. Only NitiGrow builds this in natively.
- GSTIN invoicing — if your accountant needs GST-compliant invoices, you shouldn't be paying in USD on a foreign platform.
- DND/TRAI scrubbing — India's Do Not Disturb registry means you can get fined for messaging registered numbers. NitiGrow auto-scrubs before sending.
- Festival calendar — Diwali timing templates, Holi colour-coded campaigns, Eid greetings — built into the platform, not an afterthought.
- Hindi/Hinglish AI — your customers text in Hindi. Your CRM's AI should understand and respond in Hindi.
Frequently asked questions
What is the best WhatsApp CRM for Indian SMBs in 2026?
Which is cheaper — Wati, AiSensy, Interakt, or NitiGrow?
Can I migrate between WhatsApp CRM tools?
Try NitiGrow free for 14 days
Full Growth plan. No credit card. Free migration from any BSP.